Giving Tuesday is a worldwide giving day that takes place annually on the Tuesday after American Thanksgiving. This year, Giving Tuesday will take place on December 2, 2025. Like Black Friday, Small Business Saturday, and Cyber Monday, Giving Tuesday has become a common part of many donors’ Thanksgiving observances, and it’s a great opportunity to encourage contributions as part of your supporters’ year-end and holiday giving.

In this article, we’ll share some tips for setting up a Giving Tuesday campaign as well as some resources and inspiration to make your campaign a success!

Setting Up a Campaign

We recommend creating a dedicated donation form specifically for Giving Tuesday. If you need help setting up a new donation form, check out this article.

You can make your Giving Tuesday form as complex as you like, but you can really get started with just two steps:

1. Set up your form with graphics and donation images or impact statements

Images let you show your organization’s impact. We’ve attached the official Giving Tuesday logo for you to use in your dedicated campaign, and we recommend including your own high-quality images as well.

For more tips on showing visual impact on your form, check out this blog post. Including quality images on your donation amounts is a great way to show donors exactly who their support benefits.

2. Share your form using the Email, Text, and Social templates linked below

For your campaign to be successful, you need to get the word out. Set up your Giving Tuesday form early so you have plenty of time to promote it before the big day!

Ready for more resources?

Ideas, Planning, and Resources

Giving Tuesday Ultimate Guide - This guide includes everything you need to organize a Giving Tuesday campaign, including helpful statistics, a promotion schedule, and tips for retaining Giving Tuesday donors.
Giving Tuesday templates - Promoting your campaign is key to rallying support. These templates can help you make strong appeals, whatever your mode of communication:
Save-the-date Email template - Giving Tuesday got its start on social media, but not all donors are actively following the nonprofits they support. Sending a save-the-date message via email is a great solution to get donors ready for Giving Tuesday.
Social Media Image Size Cheat Sheet - To maximize your social media effectiveness, your images need to be the right size. Check out this cheat sheet for tips, and if you need to resize some images, we’ve got you covered!