The Fundraising Content Assistant uses AI to help you compose messages to your peer-to-peer fundraisers and donors, to send emails to your auction attendees, or to generate item names and descriptions for your auctions. To get the best results from the integration, you’ll want to use keywords and phrases. This article will share what to expect from the content assistant and provide some tips for choosing effective keywords.

If you need help enabling the content assistant for Peer-to-Peer Email Campaigns, check out the instructions in this article.

If you need help enabling the content assistant for Auction Email Campaigns, check out the instructions in this article.

If you need help enabling the content assistant for Auction Items, check out the instructions in this article.

What We Send to OpenAI

Peer-to-Peer

When you click Generate Content for a peer-to-peer email campaign, the integration sends your keywords to OpenAI, along with some information about your organization and peer-to-peer fundraiser.

Since we send this information by default, you don’t need to include any of the following details in your keywords.

The information we send to OpenAI is mostly publicly available and includes:

Organization Name
Organization City
Organization State
Organization Type
Event Name
Event Start Date
Event Start Time
Event End Date
Event End Time
Internal Event Categorization
Fundraising Goal
Registration Cutoff Date
Registration Cutoff Time
Whether your event is virtual

We’ll also send the type of recipients the email is directed to (based on the recipient groups you selected), and if you’re sending a rule-based email, we’ll send information related to the rule (such as the percentage of the fundraising goal you’ve reached for a “Goal Percentage Reached” email).

Also, please avoid sharing any sensitive information in your keywords. By using this feature, you agree to OpenAI’s Usage Policy and Sharing and Publication Policy.

Auctions

When you click Generate Content for an auction campaign, the integration sends your keywords to OpenAI.

When you click Generate Content for a new auction item, the integration sends the item's category and the short description you've provided to OpenAI.

In both cases, no other information about your auction or your organization is sent.

However, please avoid sharing any sensitive information in your short description. By using this feature, you agree to OpenAI’s Usage Policy and Sharing and Publication Policy.

Using Keywords for Peer-to-Peer Email Campaigns

Your peer-to-peer fundraiser is unique, so you want your emails to be unique as well. Providing some keywords or phrases to OpenAI instructs the system to incorporate information that’s specific to your organization and campaign.

If you want to make sure the email includes certain terms or phrases, you could include those terms as keywords. For example, if you have a slogan or tagline, you can add it to the keywords so that it appears somewhere in the email.

You can also instruct the system to incorporate goals or impact statements for the campaign, such as "cover hot meals and groceries to fight food insecurity throughout Central Florida.”

It’s also a good idea to use keywords to tell OpenAI a little bit more about your event, especially if there are important details that may not be apparent from your organization’s name or the event’s title. For example, if your event encourages participants to walk or run 30 miles in 30 days, make sure to add that to the keywords.

To add a keyword, simply type it into the text box and then click Create a new keyword.

Entering

Here’s what our keywords look like when added to the content assistant:

Three

You can include up to five keywords or phrases for each email. There’s no limit to the length of a keyphrase, but remember that sometimes, less is more!

Example Peer-to-Peer Email Content

Here’s what OpenAI generated based on the three keywords we entered, plus our organization name (Lakeland Food Pantry) and our event title (Run for the Cause):

Dear %RegistrantName%,

Are you ready to make a positive impact and help fight food insecurity throughout Central Florida? We are excited to invite you to be part of our peer-to-peer fundraiser, Run for the Cause, benefiting Lakeland Food Pantry. As a valued participant, you have a personal goal of reaching %RegistrantFundraisingGoal% to support our mission.

Run for the Cause is an in-person event that challenges you to walk or run 30 miles in 30 days. By taking part in this incredible journey, you will not only improve your physical health but also make a significant difference in the lives of those facing food insecurity in our community.

Here's how you can get involved and support Lakeland Food Pantry:

1. Start Fundraising: Spread the word and encourage your friends, family, and colleagues to donate to your personal fundraising page. Every dollar raised will help us provide hot meals and groceries to individuals and families in need.

2. Share Your Story: Personalize your fundraising page and let others know why supporting Lakeland Food Pantry is important to you. By sharing your passion, you inspire others to join the cause and contribute towards our $10,000 fundraising goal.

To access your fundraising page and get started, click on the following link: %RegistrantFundraisingPage%. Here, you will find all the details about the event, track your progress, and even register for the fundraiser.

Remember, every step you take and every dollar you raise will make a profound impact on the lives of those struggling with food insecurity. Together, let's Do Good and Be Great for our community!

Thank you for joining us in this meaningful cause. We truly appreciate your support and dedication to making a difference.

Warm regards,

%OrganizationName%

A couple of things to note:

You’ll want to carefully review what the system generates and edit the content as needed. In this example, the content assistant indicated that the event is in person, but it’s actually a virtual event, so I’d want to revise that sentence.
The content assistant inserted a few content tags into the email content, which will pull some personalized information into the final email. That’s great, and it’s what we like to see! But sometimes, the format of the tags won’t be quite right. Remember that tags use a format that looks like this: %Tag%. If you see a tag that’s formatted with brackets instead, you’ll need to change it: [Tag].
If you don’t like the direction the content assistant took, don’t worry! You can generate the content again using the same keywords, and you’ll get a totally new email. Or you can revise your keywords, if necessary, to get closer to what you want.

Using Keywords for Auction Email Campaigns

Keywords work similarly for auction email campaigns as they do for peer-to-peer email campaigns, but because auction forms don't send additional information about your event to OpenAI, you may want to make your keywords even more specific. For example, if your auction is part of a gala, make sure to add that to the keywords.

You can also instruct the system to incorporate special elements or goals of the event such as "support our fund-a-need campaign to help local teens."

To add a keyword, simply type it into the text box and then click Create a new keyword.

Auction Content Assistant create a keyword.png

Here’s what our keywords look like when added to the content assistant:

Auction Content Assistant keywords.png

You can include up to five keywords or phrases for each email. There’s no limit to the length of a keyphrase, but remember that sometimes, less is more!

Example Auction Email Content

Here’s what OpenAI generated based on the three keywords we entered, plus our email topic of "General event promotion":

Dear %DisplayName%,

I hope this note finds you well! We are thrilled to invite you to our upcoming black-tie gala, where you will have the chance to partake in an enlightening auction featuring vibrant experiences and unique offerings.

Our meticulously curated auction includes a breathtaking array of items and experiences, including a remarkable trip for two to Spain. What could be more exciting than winning a trip to Spain while supporting a good cause? Not only will you be bidding for this amazing trip but also your participation will contribute towards our fund-a-need campaign to assist local teens.

The auction goes beyond mere bidding. At %AuctionHomePage%, you can catch a glimpse of the available items, learn more about our cause, and even make direct donations. Your generosity, combined with the power of our community, has the potential to make a significant difference in the lives of our bright and deserving teenagers.

Navigating to our %AuctionHomePage% also provides you with necessary details on how to participate in the auction. You can register beforehand and browse through the items up for bid, immerse yourself in the detailed descriptions, and decide where you'll want to place your bids on the gala night.

We are really looking forward to this special night of fundraising with you. Your presence that evening will mean more than words can express. Together, we can empower these future leaders and ensure they are given the support they so richly deserve.

Thank you so much for your time, and please feel free to reach out with any questions.

We hope to see you at the auction!

Best Regards,
[Your Name]

A couple of things to note:

You’ll want to carefully review what the system generates and edit the content as needed. In this example, the content assistant implied that bidding on an auction item and contributing to a Fund-a-Need campaign were the same thing, so I'd want to revise that section.
The content assistant inserted a few content tags into the email content, which will pull some personalized information into the final email. That’s great, and it’s what we like to see! But sometimes, the format of the tags won’t be quite right. Remember that tags use a format that looks like this: %Tag%. If you see a tag that’s formatted with brackets instead, you’ll need to change it. For example, "[Your Name]" at the end.
If you don’t like the direction the content assistant took, don’t worry! You can generate the content again using the same keywords, and you’ll get a totally new email. Or you can revise your keywords, if necessary, to get closer to what you want.

Creating a Short Item Description

It's important that your auction item descriptions are both enticing and accurate so attendees know what they're buying or bidding on. Providing some details to OpenAI instructs the system to incorporate information that’s specific to the items you have available.

If you want to make sure the item description includes certain terms or phrases, you should include those terms in your short description of the item. For example, if your item has a time element or is specific to a particular location, you can add it to your prompt so that it appears in the final description.

To add item information, simply type it into the Short description of item field. You can add up to 250 characters.

Short description of item example.png

Example Auction Item Content

Here’s what OpenAI generated based on the short description we entered:

Item Name: 3-Month Zen Yoga Studio Membership

Item Description: This auction item allows the lucky winner a 3-month membership to Zen Yoga Studio located in beautiful Lakeland, Florida. Ready to transform your body and mind? This membership includes unlimited access to all yoga classes, professional guidance, and the serene ambiance of the studio. Whether a beginner or an advanced yogi, let Zen Yoga Studio be your gateway to inner peace and wellness.

Fair Market Value: $300

A couple of things to note:

You’ll want to carefully review what the system generates and edit the content as needed. In this example, the content assistant added details about what the membership includes, which may or may not be accurate.
The content assistant also estimated the fair market value of the item at $300. This may be accurate based on similar items, but again, you would want to verify that it accurate for this specific item. You'll also want to update the item's starting bid and bid increment once you're happy with the fair market value. If you need help pricing your auction items, check out this blog post.
If you don’t like the direction the content assistant took, don’t worry! You can generate the content again using the same short description, and you’ll get a totally new long description. Or you can revise your short description, if necessary, to get closer to what you want.