You may have noticed something a little different about your org-level control panel: the Advanced Statistics option! If you have the Data or Giving Essentials package, you can access Advanced Statistics from the org-level dashboard drop-down menu! Due to how the statistics are generated based on historical data, this option is available to organizations who have had a live account with Qgiv for a year or more.
Please note: This report is only accessible to organization-level administrators. Users with form-level permissions cannot view Advanced Statistics.
After selecting the option in the drop-down, you'll see the following:
Let's take a look at what each statistic means:
- New Donors shows the number of new, unique donors you've gained in the past three months.
- Lapsed Donors displays the number of donors who have given in the past, but who have NOT given in the past twelve months.
- At-risk Donors gives a number of how many donors have not given in the past nine months.
- Retention Rate displays the percentage at which your donors have given this year compared to the year before. It is the opposite of churn rate.
- Churn rate shows the percentage at which donors have not given this year compared to the year before. You may hear this referred to as donor attrition.
- Donor Lifetime Value shows the average amount given annually by donors, adjusted by the donor churn rate.
- One-time VS Recurring Donors is a chart displaying the comparison of the number of unique one-time donors versus how many unique recurring donors have given to your organization in the past twleve months.
- Donation Amount Segment Performance is a chart that shows how many donations were made in a specific dollar range in the past twelve months.
By clicking the bar graph icon next to individual stats, you can access an associated report.
Reports are available for:
- New donors
- Lapsed donors
- At-risk donors
These reports can be exported or downloaded as well. From your org-level dashboard, click Reporting to see your available reports.
Beneath the Transaction Reports, you'll see the Advanced Statistics Reports. Click the View Report button for the report you want to view.
This will open the report. The report will display information about the donors belonging to one of the categories listed above (new donors in past three months, at-risk donors, and lapsed donors).
At the top of the page is where you'll find your report download options. Hover over the menu to the right of the word Download to select the file type. The report will then be exported as a CSV or Excel file.
Want to filter your report? Use the search bar to search by Name, Email, or Phone Number. You can search a range of values between two numbers (like searching for numbers 2-4). You can also search for multiple items separated by a column (like a donor search for donors named Stan, Charles, or Betty).
A Note About Stats:
Don't freak out if you see what you think is a low donor retention rate! The average donor retention rate over the past ten years, according to CauseVox, is 44%. If you're still feeling a little uneasy about that, we have tons of resources that can help! Just send us an email at support@qgiv.com and we'd be happy to help. You can also browse our Resource Center on your own.